The Australian Association for Mission Studies (AAMS) is an association for individuals and institutions who are interested in the study of Christian mission — including scholars, teachers, and reflective practitioners. AAMS is affiliated with the International Association for Mission Studies and is a registered non-profit organisation.
With a pre-existing site, AAMS required:
- A fresh new updated website,
- E-commerce functionality for events,
- A membership portal for journal subscriptions,
- A dynamic new logo.
The design needed to:
- Reflect the values of AAMS and its members,
- Incorporate a membership and subscription database
- Appeal to a wide variety of people interested in Mission Studies, including scholars, trainers, practitioners, students, missionaries and agencies.
Here’s what Associate Professor Darrell Jackson, Secretary of AAMS, had to say about the brief:
We had an existing website which looked like it had been designed in the 1950s, let alone the 1990s, and it was well overdue for a redesign. I knew that we needed to make our journal back issues available, eCommerce was totally new to us, and we needed to be better at advertising interstate events and conferences.
And that’s where Brugel Creative comes in.
Our Designers and Technical Team designed a website which had: the story of AAMS; a message from the AAMS’ President; registrations for upcoming events; public access to journals, resources and subscriptions; e-commerce for memberships, subscriptions and event payments; and a database enabling consistent contact with members.
Here’s what Darrell had to say about the solution:
We had a fairly dated look and we wanted something that would be fresh and contemporary but also reflect the scholarly nature of AAMS. The website needed to be a part of the overall public platform of the Association and needed to have a logo that was uniquely Australian. We also needed to be able to better communicate with our members. Sheree delivered on all of these and we now have consistency of brand across everything.
Our Designers consulted with the Australian Association for Mission Studies committee members and went through several iterations of logos until we found one that represented the image of AAMS.
The logo and marketing assets were then developed to match and build a strong and consistent brand presence.
Here’s what Darrell had to say about the design:
We really appreciated Sheree [Brugel Creative’s Company Director] helping us to understand what would happen when the system updates. She knew that taking our bullet points and creating icons and graphics for them would be much more dynamic and she helped us to write better content about who we are and what we do. Having a countdown to our next event added a sense of currency, topicality and anticipation that we didn’t have before.
AAMS has a website fit for the 21st Century with a dynamic homepage, a database and eCommerce. They’re now in more and better contact with their members and able to get resources like their journal into the hands of those who need it.
You can visit the Australian Association for Mission Studies website here.
I’d seen work that Brugel Creative had done previously for colleagues. They have a great reputation and had been personally recommended. I was impressed by that work and the work Brugel did for us. Ours is an organisation of volunteers and Sheree understood that. We weren’t always able to respond quickly, because we have day jobs or we might be away at a conference, and Sheree showed remarkable empathy. I’d be happy to recommend Brugel to others and have already done so.
– Darrell, AAMS