Case Study by Brugel Creative
The Counselling Collective is a new business offering counselling to people from all walks of life. The Counselling Collective is committed to providing genuine care, understanding, acceptance and confidentiality. Their focus is on building mutual trust and respect in a safe, supportive environment.
As a small start-up The Counselling Collective required:
The start-up package and design needed to:
Our Business Development Manager designed a purpose-driven marketing strategy tailored to The Counselling Collective’s needs.
Our Designers, Copywriter, and Technical Team designed a website which told The Counselling Collective’s story: their reason for being, why people may need counselling, and the different approaches to counselling.
Our Copywriter worked collaboratively with Michelle from The Counselling Collective to ensure the language was consistent, accurately reflected their business ethos, and was optimised for search engines.
Our Graphic Designer created a beautiful logo which aesthetically and kinaesthetically represents The Counselling Collective.
Our Tech Team ensured the website was great looking, easy to use, fast, technically robust, SEO friendly, and easily found online.
Our Designers took the Marketing Strategy we’d developed, and in consultation with The Counselling Collective, began to create the organisation’s visual identity.
The logo and marketing assets were developed to build a strong and consistent brand presence.
Our Designers reviewed the Marketing Strategy and together with Michelle from The Counselling Collective, developed several visual concepts for a new logo. After several revisions, the brand’s logo and visual identity had been created.
With the logo now in place, further marketing assets were created, including the essential business tool, a business card. This included design, and a print run on a high-quality gloss card with embossing for extra impact as a first impression.
As a start-up, The Counselling Collective identified the need to spread the word, and traditional marketing of leaving printed flyers available for prospective clients was identified. Brugel designed and also arranged the printing of these.
Brugel designed an interactive HTML email signature that The Counselling Collective could use to sign-off all their business correspondence. This included links to their website, social media channels, and their general contact information.
The Counselling Collective is growing steadily and allowing people to connect with a professional, fully accredited, creative counsellor.