Case Study by Brugel Creative
The Australian Association for Mission Studies (AAMS) is an association for individuals and institutions who are interested in the study of Christian mission — including scholars, teachers, and reflective practitioners. AAMS is affiliated with the International Association for Mission Studies and is a registered non-profit organisation.
With a pre-existing site, AAMS required:
The design needed to:
Our Designers and Technical Team designed a website which had: the story of AAMS; a message from the AAMS’ President; registrations for upcoming events; public access to journals, resources and subscriptions; e-commerce for memberships, subscriptions and event payments; and a database enabling consistent contact with members
Our Graphic Designer created a logo inspired by the ethos of AAMS and their distinctively Australian outlook, with earthy colours and avoiding any images or ideas which have become cliché.
Our Tech Team ensured the website was great looking, easy to use, fast, technically robust, SEO friendly, and easily found online. We made sure the unique needs of their events, membership database and eCommerce page were met and expectations exceeded.
A membership portal was custom-built to allow members the ability to login and manage their own subscriptions, renew memberships and download the latest journals. New members are able to join online. This step involved the migration of pre-existing data onto the new platform to ensure the current members were migrated onto the new system.
One of the key offerings of AAMS is both state-wide and national events. The new website needed to allow event delegates to register and pay for their attendance online. The tech team built an event-ticketing system to allow for automated event registrations.
Our Designers consulted with the Australian Association for Mission Studies committee members and went through several iterations of logos until we found one that represented the image of AAMS.
The logo and marketing assets were then developed to match and build a strong and consistent brand presence.
Our Designers developed several visual concepts for a new logo. And after receiving feedback and making changes requested by the AAMS committee, the new logo and visual identity had been created.
With the logo finalised, we then designed a business card. We also arranged premium printing with a gloss and embossed finish to ensure the first impression has the best impact possible.
Brugel also created a new Letterhead for the Australian Association for Mission Studies to use for all their business correspondence. This gave AAMS the ability to send letters electronically or printed, maintaining a strong brand.
Once the branding had all been finalised, Brugel ensured the new AAMS website was designed to visually match and engage the target audience.
AAMS has a website fit for the 21st Century with a dynamic homepage, a database and eCommerce. They’re now in more and better contact with their members and able to get resources like their journal into the hands of those who need it.