Automation. Some helpful tips.
For many people, the phrase “automation” might conjure up images of futuristic robots. Perhaps you’d even imagine robots making other robots, like in Terminator.
If that’s all automation was we wouldn’t have to worry about it. But automation can be found in all sorts of places in this digital world, and in almost every business. Finding automation solutions will help your business to grow, and give you that little luxury we know as “time”.
We’ve put together a short list of automation tasks businesses can implement with zero negative impact on their service offering. We’ve found these solutions have a substantial positive impact on your staff and their time.
Email marketing has been around for a while, but few things match the impact of a well-written e-marketing campaign. Set aside some time and write a few at once. A good tip is to “lead” with your strongest offer. This builds trust and makes it more likely future emails will be opened by your recipients. This is because they have a positive memory of a good deal from your first campaign.
Write your copy, set an automation schedule, and then sit back and let your marketing take care of itself. This gives means you can head to the beach (or maybe the snow since it’s winter!).
With small businesses now having Facebook pages, you likely have a few different points of contact for your customers to reach you. But you only have so many staff to monitor them all. People like the assurance that their message have been received.
Setting up auto-responses on email or Facebook messenger is a straightforward way to do this. A message along the lines of “Thanks for getting in touch! Someone checks this inbox/account every day, so we’ll normally get back to you within 24 hours” goes a long way to starting off your customer interaction on the right foot.
Social media scheduling
It surprises a lot of people to know you can schedule your social media posts ahead of time. Buffer and Hootsuite are two great tools used by millions that let you post what you want at the time you want, without having to be online at the time.
The other great benefit they offer is the ability to post to multiple platforms at a time, helping you and your team stay away from the time suck that social media can be in the middle of a busy workday.
If you have a subscription or membership component to your business, then setting up auto-renewals is a no-brainer. Whether it’s weekly, monthly or annually, there are countless examples of companies that continue billing their customers and renewing their subscriptions automatically, such as Netflix or Xero. Subscription revenue is a fantastic cash flow tool. It also benefits your customers as auto-renewing is a way to ensure they keep your service without interruption.
If you have a blog on your website, you can schedule them to activate at certain times to maximise effectiveness. Also, if you don’t have a blog, we should probably have a chat about why you really should.
For example, sporting goods stores would be well-served timing their blogs about new equipment or in-store specials to coincide with the start of footy season or major events like the World Cup or the State of Origin (especially now that NSW is winning again!).
You can also use RSS feeds to link into your marketing campaigns, so whenever you post a new blog, your email marketing list knows about it.
Of course, if any of this seems like a good idea, but a little daunting that makes perfect sense – after all, putting these things in place is a full-time job for some people. Luckily, we at Brugel Creative are “some people”. If you want to put in place any automation, then we’d be happy to talk about how we can help you set-up some automation to help grow your business. Contact us now.